Brentford’s £45.45 Membership Is Good. It Could Be Great

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Many football clubs offer a membership, though what this includes sometimes varies – as does the cost. Brentford is no different. For the 2026/27 season, an adult membership will cost £45.45, and the club has clearly outlined what it offers.

It’s important to note, however, that the membership isn’t selling a seat. It sells a place in the queue because the Gtech is full. A queue can be a difficult thing to get excited about, and Brenford might want to consider ways to make it a little more appealing.

What £45.45 Buys

Brentford’s adult tier gives priority ticket access to:

  • Premier League fixtures
  • Away fixtures
  • Member-only events
  • Exclusive offers
  • Friends & family access
  • Ticket Access Points

The Ticket Access Points are worth discussing. These are points generatated each time a member attends, which improves priority for future games. It’s a well-designed loyalty scheme, but it only really works for people who’ve had success getting tickets. For those who don’t, they’re not necessarily getting much to start with. 

What Brentford Can Learn from Other Industries

Most businesses that use bonuses, promotions, or offers in their marketing include something tangible at the front of it, not just something you get later on.

Welcome offers are a good example. Some brands offer a 10% discount on your first order after signing up for their newsletter. Others offer a little bonus to a loyalty scheme – Costa give you one free ‘bean’ on sign-up, for example. Alternatively, you can give away a freebie – an offer for, let’s say, Rainbow Riches bingo, offers 200 free spins when you deposit £10.

Now, Brentford can’t give away free spins; that wouldn’t make sense. What they could do, however, is give away a game in exchange for a membership. It doesn’t have to be a season game, either; it could be a pre-season friendly.

Picturehouse memberships also give something on day one. They hand over four free tickets up front and then discounts on every ticket afterwards. The first benefit arrives before the first visit. Brentford could offer something like £10 worth of free food, or something similar to mimic this.

Clarity is also important. Amazon Prime’s trial has a single term – thirty days – that everyone understands. Brentford’s current system involves eligibility windows, rolling five-year points, and so on, which can be confusing. It’s worth considering if there’s a way to make it all simpler.

What Brentford Already Gets Right

None of this means that the scheme is built badly. A lot of fans will purchase the membership and be quite happy with it. That doesn’t mean it can’t be better, however. 

By looking to other businesses that operate a welcome-based model, Brentford could encourage people to purchase a membership by giving fans something immediately. Whether it’s pre-season games, a freebie at the first match they attend, or something else, it makes the benefits of membership more immediately tangible.

Of course, whether they make changes to the membership plan won’t have a huge impact on the club – but it might make a meaningful difference to the fans.