Mark Warburton insists QPR would not even consider selling Seny Dieng for £6m.
The Rangers manager last season dismissed reports linking the goalkeeper with a potential £6m move to West Ham.
And Warburton has reacted similarly to recent reports touting Dieng with a move to Sheffield United for the same price.
It was claimed that the Yorkshire club had lined up Dieng, 26, as a replacement for Aaron Ramsdale, who had been tipped to join Arsenal.
Warburton said: “No one here is going cheap. I read about a price tag on Seny. Ludicrous.
“The fans need not worry. The owners will put the right price on the players.
“Every player in the world has got a value. If anyone leaves QPR it will be on the owners’ terms.
“If they leave it doesn’t matter, because they’ll leave at a price that represents great value for QPR.”
Dieng’s performances last season led to him being linked with a number of Premier League sides.
Having leapfrogged Joe Lumley and Liam Kelly, who have both since left the club, the Swiss firmly established himself as Rangers’ first-choice keeper.
“The validity of that source is questionable at best, I think. Put it that way.
“And the bigger picture; if any player leaves it will be for QPR’s valuation. Everyone’s got a price. The best player in the world has a price if you’re prepared to pay it.
“If any player leaves QPR it will be if the board deem it to be good value for the club.”