Bees to repeat ‘pay what you can’ offer

Brentford will repeat their ‘pay what you can’ initiative for the upcoming home fixture against Shrewsbury.

The scheme was considered a success last year, with more than 10,000 home tickets sold for the league game with Stevenage in December.

Although the game was postponed due to bad weather, more than 7,000 people returned for the rearranged match on Tuesday 12 February, which the Bees won 2-0.

And the initiative will once again be available for non season-ticket holders when Shrewsbury visit Griffin Park on Saturday 26 October.

“[Last year] was an undoubted success and everyone, from the owner Matthew Benham down, was keen to try it again,” said the club’s chief executive Mark Devlin.

“This is the third home game in four Saturdays and comes at the time of the school half-term holiday, and everyone is well aware that this can stretch the finances.

“We hope that with this pricing, our supporters who would struggle to afford to attend will be able to do so, and those who are in a position to pay a bit more will be doing their bit for charity.”

Tickets cost a minimum of £1 and every ticket sold for £5 and over will see 50% of the excess, excluding VAT, donated to the charity Sport Relief.

Brentford are also hoping to entice new supporters with the initiative in order to regularly boost attendances.

Devlin added: “There will also, hopefully, be new faces inside Griffin Park and we welcome them – it has been a fantastic place to watch football for the past few years.

“Manager Uwe Rosler has put together an exciting, attacking team. There have been some memorable afternoons and evenings and hopefully this will be another one.”

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