Brentford announce sponsorship deal with Indeed

Brentford have announced a sponsorship deal with employment site Indeed.

The company’s name will replace South African betting firm HollywoodBets on all men’s and women’s first-team playing kits, as well as academy matchday kits, from next season.

Brentford chief executive Jon Varney said: “We are very proud to welcome Indeed to the front of our shirts from next season as we continue to grow the club’s profile on both a local and global stage.

“This expanded partnership builds on an excellent first year working together, which has been driven by our shared belief in using data to inform smart recruitment and a commitment to talent development at every level of the organisation, both on and off the pitch.

“Alongside this, Indeed’s commitment to supporting communities aligns closely with the work of the club through our Community Sports Trust, as we seek to create opportunities and make a positive difference to people’s lives in our local area.

“We are looking forward to building on our work to date and the impact we can continue to deliver together for our fans and community.”